10mins
Turning a local poultry business into a credible online presence through smart, UCD.
Tools Used
When a local poultry farm reached out, they had no website — just word-of-mouth referrals, phone calls, and WhatsApp messages. But they were growing fast and needed a way to look more professional, especially to buyers they hadn’t met before.
I designed a clean, mobile-friendly single-page website to help them show what they sell, build trust with first-time buyers, and make it easier for people to reach out. The focus was simple: clarity, credibility, and easy contact.
Industry:
Agriculture
Project Duration:
1 week
My Role:
Product Designer & Developer
Team:
Alone
The Problem
The farm had great products; broilers, chicks, catfish, and eggs, but no digital way to showcase them. If you didn’t know someone who already bought from them, it was hard to trust the brand or even understand what was available.
They needed a way to tell their story, show their products, and answer common questions all in one place, and mostly for mobile users.
The Solution
I designed a one-page website with clear sections:
A hero section with a clear intro of who they are and what they do
A brief text about the poultry business
A visual display of their products
A “Why Choose Us” section with facts that build trust
Real testimonials from happy customers
A dedicated contact section
A simple FAQ to reduce buyer hesitation
Strategically placed CTA buttons that works instantly
Everything was built with first-time buyers in mind - no clutter, no confusion, just what people needed to feel confident reaching out.
Design Process
Strategy: Lean UX
This wasn’t a corporate design project — no long meetings or teams of stakeholders. It was just me, the client, and the challenge of making something real and useful. So I kept things lean: focused on their goals, designed fast, and tested directly with the people who’d use the site. I let the content guide the layout — because in this case, the words mattered more than fancy visuals.
My Approach
I started by asking: What does a buyer need to feel confident purchasing poultry products online? From there, I broke it down into three things:
Clear product information: What exactly is for sale?
Trust signals: How do I know this business is legit?
Quick action: How can I reach them immediately?
This thinking drove the decisions for the final layout. I prioritized structure over style while letting animation enhance interaction, not distract from it. The result is a content-led design that is simple, engaging, and easy to use.
Page Breakdown
Hero Section
welcome headline, short subtext, and a clear CTA - all visible within the first 3 seconds of landing on the page.
About Section
A clear explanation of who they are and what they stand for.
Product Display
A clean animated tabs of visuals and simple descriptions for each product (broilers, chicks, catfish, eggs), formatted for mobile and desktop views.
Why Choose Us
Quick facts of numbers of happy customers, delivery guarantee, and reach - all structured for trust.
Testimonials
Real quotes from loyal customers sharing what they love about the farm.
Contact Section
A contact form, display of active hours, and phone numbers for both call and WhatsApp.
FAQ & Footer
Focused answers to actual questions from previous buyers. and then the footer section for quick navigations.
Reflection & Impact
This project reminded me that design isn’t about just decoration - it’s about confidence. When people feel informed and safe, they act. That’s what this site does: it removes doubt and replaces it with trust.
Since the launch, the farm has reported more inquiries from non-referral customers - people finding the site through search or links and feeling comfortable enough to reach out. That shift in behavior is what a good design should lead to.
Summary
A simple, honest website built for a small poultry farm business with big goals.
Designed to show products clearly, earn trust quickly, and drive action effortlessly.
By combining Lean UX, content-first thinking, and subtle animations, the project delivered exactly what the client needed: a credible online presence that works.
Final Prototype
This project is currently published live, click here to visit the final website.
